Isy B. the Caribbean fashion brand based in the Cayman Islands has become the first Caribbean brand to win the title of Emerging Designer of the Year in the Lifestyle Category at Phoenix Fashion Week in Arizona, cementing its status as the Caribbean brand to watch on the international fashion stage.
Along with winning the coveted title of Emerging Lifestyle Designer of the Year, the brand has also been selected to design an exclusive collection for Evine, the third largest home shopping network in the USA. Designer Isy Obi will be Evine’s newest home shopping TV star in May 2017, bringing Isy B. to Evine's huge audience of over 80
million viewers.
“I am thrilled to be chosen as the Emerging Lifestyle Designer of the Year,” says Obi. “Winning at Phoenix Fashion Week opens the doors to many new opportunities for the Isy B. brand and I’m excited to be working with Evine to bring our signature tropical modern style and resort wear to a new audience.”
The journey began when Isy B. became the first Caribbean brand ever to be selected by Phoenix Fashion Week from over 300 international applicants all seeking the chance to compete for the coveted title of Emerging Designer of the Year.
Cayman Islands based designer Isy Obi and 14 other handpicked designers from around the world competed in a series of design and business challenges over a 4-month long boot camp each judged by a panel of industry experts.The competition culminated in a breathtaking 3-day runway presentation at Talking Stick Resort in Arizona, where each designer unveiled their final collection.
Isy B. brought a sexy, playful tropical vibe to the runway in a sunny resort wear collection infused with vibrant hibiscus reds, orchid yellows, and a signature 2017 tropical modern palm print.
"Congratulations to Isy B., our 2016 Emerging Lifestyle Designer of the Year for her hard work, dedication, and vision throughout the challenging boot camp. It’s a well-deserved win for a forward thinking brand, and we look forward to watching the brand continue to make waves in the fashion industry" said Brian Hill, Executive Director of Phoenix Fashion Week."