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What Isy B. Did During London Fashion Week

What Isy B. Did During London Fashion Week

Twice a year, London Fashion Week transforms London into it’s hippest, edgiest and arguably most electrifying version of itself turning the streets into a cross between a reality tv show and a live fashion runway. I was in London with the Isy B. collection, invited to show with London Catwalk Society during London Fashion Week SS16. I was happy as anything to be a part of all the excitement and looking forward to bringing a little Cayman Island flavour to the runway.

Away from the official LFW schedule,  off-schedule fashion shows allow emerging designers to participate in London Fashion Week and showcase their brand to a broader fashion crowd. London Catwalk Society hosts its show at the Kensington Roof Gardens, introducing the collections of luxury designers to its upmarket audience of London's beautiful young things.

After Isy B.’s tremendous reception at Cayman Fashion Week, I was delighted to be invited to participate in London Catwalk Society’s show as one of four designers. I was even more delighted to be asked to open the show with the Isy B. Spring Summer 2016 collection.

The Isy B. team had a great time casting the models who were on great form despite some having walked several shows the day before and facing the prospect of another hectic few days of shows. Amazingly (and thankfully!) no last minute adjustments needed to be made to any of the clothing - the models came perfectly Isy B.-sized! It was gratifying to see the number of selfies the models took backstage which showed how much they loved wearing Isy B. As a lovely surprise gesture for good luck, one model Rachel Clonmell, presented me with a poem she'd written about Isy B.  before it all kicked off. Gorgeous!

Elsewhere in London, Golden Square was the place to hang for anyone without official LFW event passes. It hosted events everyday from film screenings to live events and acted as command central for armies of street style bloggers, hipsters and photographers stalking each other through the Soho streets. Bona fide fashion celebs were insulated from the frenzy, and whisked from venue to venue in a fleet of black specially commissioned London Fashion Week limousines.

I was lucky enough to score an invitation to attend the Burberry Live Screening Event at its flagship store on Regents Street thanks to Peter Ogunsalo, Managing Director and Founder of Fashion on Screen, and be inspired by the much-discussed Luis Vuitton Series 3 exhibition.

In all, it was an amazing way to introduce the collection in London. The fantastic feedback has given me the added confidence pursue the design and development of the next Isy B. collection. I’m excited all over again.


Photo Credits:

Antoine lassalle photography

Roman Hajduk

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