Meet Russi George — our gorgeous 2026 Show Us Your Isy B. winner and muse.
After a little hiatus, we’re coming back more energetic than ever with a campaign all about reminding women how beautiful, joyful, powerful, and completely themselves they already are.
And Russi brought that message to life so perfectly — with so much confidence, fun, and gorgeousness.
Russi is fun, vibrant, and very real, and she embodies so much of what we love about our Isy B. community. She’s all about movement, joy, and an active island lifestyle and wears many hats in her daily life: mom, wife, registered massage therapist, business owner, and spin class instructor.
For her glam photoshoot, we wanted to capture all of that — something fun, sexy, playful, and full of good vibes. And that’s exactly what we got.
The Makeover
This year, we partnered with the talented team at The Glam Factor Cayman, Monica and Carey, who welcomed us into their beautiful studio in Grand Cayman to give Russi the full glam experience.
Monica, our hair guru, knows basically everything there is to know about curly hair — and how to work with its potential to bring out its full magic. For Russi, she added sun-kissed highlights and created more voluminous curls, giving her that fun, radiant, diva-under-the-sun look.
Carey worked her makeup magic by highlighting Russi’s natural beauty in the most stunning way. She chose a rich burgundy eyeshadow and a bold, popping lip, creating a look that brought Russi’s natural beauty to the fore in front of the camera.
Under Monica and Carey’s hands Russi’s finished carefree, glam look expressed exactly what this campaign is all about: confidence, beauty, joy, and feeling completely yourself.
The Final Result
And then came the moment we had all been waiting for — the photoshoot.
In true island-fashion style, we pitched a tent on the beach for Russi had to change in, we tried to entice a few stray chickens to be a part of the shoot (unsuccessfully) all the while racing to capture the best of the golden sunset hour. Every image is infused with the crazy-fun energy of the afternoon.
The final images captured everything we hoped this campaign would be: bold, joyful, sexy, confident, and full of movement. And Russi? She gave us the full Isy B. magic.
Get to know Russi
We sat down with Russi to talk about style, self-love, wellness, confidence, and what it means to show up for yourself.
Isy: As our 2026 Show Us Your Isy B. winner, you received a professional photoshoot wearing Isy B. pieces, full glam, and the full campaign experience. Have you ever done anything like this before?
Russi: This is a first for me! How amazing that I get to be dressed by Isy B. and her glam crew. What woman doesn’t want to feel like a fashion queen for a day, all glammed up?
Isy: If you could describe the Isy B. vibe in three words, what would they be? And how do you personally like to style your Isy B. pieces?
Russi: Playful, bold, and vintage.
I love the diversity of Isy B. pieces. You can dress them up or keep them casual, which makes them so easy to wear in real life. Because we live on an island, I tend to be more casual with my styling.
Isy: Isy B. is all about helping women feel good, happy, joyful, and confident. How do you relate to that in your own life?
Russi: With Isy B., it’s easy to feel good. The colours are vibrant, the prints are beautiful, and the versatility of the pieces makes them accessible for more than one body type.
That is such a big part of confidence — being able to put something on and feel like it works for you, your body, and your life. When clothes feel comfortable, joyful, and expressive, they help you show up differently.
Isy: During our first meeting, you shared your incredible 70-pound weight loss journey. Can you tell us more about what sparked that change?
Russi: I think it’s not all about the weight loss journey. I think it’s really a journey of finding yourself again.
Having the title of mother, wife, and entrepreneur is a lot. Trying to find the title of just being you is one of the hardest things.
Making time for yourself and putting yourself first without feeling guilty is a lifestyle change — and it is okay to do. Falling in love with yourself and accepting yourself can be very hard, but it is so important.
Isy: What mindset shift helped you stay consistent on your wellness journey?
Russi: Make small goals and stick to them.
For example, I started with hitting 8,000 steps a day for three weeks. Once that became easy, I stopped eating chocolate for three weeks in addition to the 8,000 steps. Then I kept adding things to the list.
Six months went by fast, and those small things became habits.
Isy: If you could go back and speak to yourself before your transformation, what would you say?
Russi: I don’t think I would change anything. The way my life has been is exactly where it needed to be.
I needed to be a wife, a mother, and put those people before me for a while to build the foundation of our family. I needed to grow a business to support my family.
Now that the foundation has been made, it was time to put me first.
With my children, I will teach them that making time for yourself and making time for others are equally important from the beginning — and then they will decide their own journey.
Isy: You are also a full-time registered massage therapist and spin instructor. What advice would you give to someone who feels like they don’t have time for themselves?
Russi: There is always time for yourself. You just have to make it work.
If you have time to scroll through Instagram or any social media platform, then you have time to do something for yourself. Whether that’s a gym class, meditation, going for a beach walk, or reading a book.
Take small steps. Do not set your goals too big. Do not expect drastic changes in four weeks. Be realistic with yourself.
Isy: What is your favourite way to celebrate small wins?
Russi: Of course, you have to celebrate yourself — but it’s even better when you do it with loved ones around you to cheer you on.
I scheduled a family photoshoot after a year of dedicating myself to the gym, so I could see the results and have beautiful family photos in our home.
Isy: What’s next for you? Any goals or dreams on the horizon?
Russi: I definitely want to continue motivating people to move their bodies through my spin classes.
And one day, I would love to have a small wellness clinic.
Russi’s favourite Isy B. piece
We asked Russi to choose her favourite piece from the collection — the one that felt most like her. With her fun, energetic personality and natural confidence, it only made sense that she was drawn to one of the boldest pieces in the collection: the Sundowner Orange Hero Swimsuit.
“I fell in love with that orange bathing suit! It was bold, it hugged my curves in all the right places, and I felt so sexy and confident wearing it.”
Russi’s story is such a beautiful reminder of what Show Us Your Isy B. is all about: confidence, joy, self-love, and giving yourself permission to be seen.
The final photos are more than campaign images - they are a celebration of an Isy B. woman who has worked hard to find herself again, and who showed up on set with all the magic, fun, and gorgeousness we could have hoped for.
See you next year!
And if you fancy being our muse in Show Us Your Isy B. next year, then look out for the start of the next campaign later in the year and send us a photo of yourself in Isy B. and you could be our next winner!
This project was possible thanks to:
Designer and shoot director: Isy @isybdesign
Makeup and hair: Monica and Carey from The Glam Factor Cayman @theglamfactorcayman @blakkmagic @careyxjordana
Photography: RC @filtripvisuals
Photoshoot assistants: Flo and Kylie
Show Us Your Isy B. 2026 winner: Russi George @russi_george