Caribbean fashion brand Isy B., will launch its hi-tech fashion collection at Phoenix Fashion Week on October 13th, 2016 by bringing its unique brand of jet-set island cool to the Phoenix heat.
After a successful sneak preview unveiling of the capsule collection earlier this August at the Shop Garment District event in Phoenix, the full Isy B. Spring Summer 2017 collection will be launched on the Phoenix Fashion Week runway as part of the brand’s bid for the title of Emerging Designer of the Year at Phoenix Fashion Week.
Isy B. fuses technology and fashion to introduce a new way of dressing for the Arizona heat that blurs the lines between looking beautiful and feeling comfortable in the summer heat. The Cayman Islands based luxury brand’s new collection offers SPF 30 sun protection, moisture wicking, breathability, and a protective freshness shield, all designed to keep fashionistas looking and feeling flawless on the hottest of days whether lounging at a tropical resort or running around town.
The Phoenix Fashion Week event, held at the upscale Talking Stick Resort from October 13th to October 15th has hosted some of the biggest names in the fashion industry and will be the grand stage upon which the new hi-tech Isy B. collection will experienced for the first time.
Launched in 2015, the brand’s goal is to elevate fashionable womenswear to a new level of comfort using the design and science of the latest developments in technical fabrics in its collections. The idea for the brand was born when founder and jet-setter, Isy Obi struggled with pulling together a stylish wardrobe that could keep her cool and comfortable in the heat of her home of the Cayman Islands and also travel with her around the world.
“I am particularly excited to be launching this collection at Phoenix Fashion Week. The Isy B. collection is perfect for the Phoenix climate where summer-time dressing can often be a comprise between comfort and style. The fabric technology we incorporate into our collections has the power to change that” said Obi,
"I look forward to experiencing Isy B’s unique collection at Phoenix Fashion Week as this will be major step towards the brand’s success," said Brian Hill, Executive Director of Phoenix Fashion Week
Isy B. will be joined on the runway at Phoenix Fashion Week on October 13th 2016 by fellow lifestyle designers, The Forgiven Love and Dinezhoon by Marisa Mike.
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