Come with us for a behind the scenes look at the Isy B. SS16 photoshoot. The day dawned bright, clear and Cayman-beautiful after a week of tropical rain storms, and the creative team was amped up and ready to go, and boy did we ever create some magic.
Preparations for the photoshoot had begun weeks prior, even before our showing at Cayman Fashion Week. First we needed to find our model which we began with the open model search for the face of the brand, then came scouting for the perfect location, and finally researching the latest make-up and hair trends.
We chose our location as Camden Space, an ultramodern $7million beach house located on the North side of Grand Cayman, featured in magazines and newspapers worldwide. Working with Cayman-based photographer Pascal Pernix, formerly a fashion photographer in Paris, and now the founder and creative force behind P-Creative Cayman I created a storyboard outlining each of the shots we needed which became our roadmap for the shoot.
Makeup artist Sally Scott-Hopkins' detailed research on hair and make up trends determined the choice for a strong bright lip and neutral eyes teamed with super modern takes on retro hairstyles which included a 1950's roll, a 1960's teddy boy quiff, and a mad-max style mohawk all blended and reinterpreted with Sally's inimitable skill. The overall effects were jaw-droppingly gorgeous.
Monica Walton, chosen as the face of the Isy B. brand began her preparations with a hair cut and colour by Cayman based stylist Massimo Crigna of Halo Salon. Massimo's experience has taken him from the runways of Italy to New York Fashion Week, with a celeb heavy clientele list including Eva Longoria, Marissa Tomei and Stephen King. Massimo gave Monica the most beautifully subtle ombre we've ever seen in melting honey-tones that complement her skin tone. Our makeup artist, Sally Scott-Hopkins polished off the look with a limited collection Alexa Chung nail varnish in winter lilac.
Isy B. stylist Marguerette Isabel worked with Cayman-based jewelry designer MJ Walker to pair pieces from her new jewelry line with the collection which proved to be the icing on the cake.
Time flew, and despite the early morning start, there was a lot of laughter, banter, excitement and high energy from a team whose skills were all focused collectively and individually on producing art. Monica Walton proved over and again to be the perfect face of the brand as she knocked out pose after pose, showcasing the beauty, inner strength, and grace that had drawn us to her in the first place.
Me, I ran around, once again in my happy place, reveling in the creative spirit that tied the team together. Adjusting a sleeve here, fixing a strand there, all the while feeling that Isy B. is exactly what I want to it to be, encouraging everyone who comes into contact with the brand to be their very best selves and bringing joy to everyone who comes into contact with Isy B. Thank you to everyone who contributed their skills and talent to make the photo shoot such a success. I can't wait to share the final photos from the day! In the meantime a few behind the scenes images.
Many thanks to Pascal Pernix and Sara Galazzi for some of the behind the scenes shots.